Calexity

Branding2021

A new interpretation of the iconic logo of the Slovak refrigerator manufacturer Calex from Zlaté Moravce for the Slovak rapper Vec.

The geometric calligraphic lettering is inspired by the cooling system of a refrigerator, has rounded stroke ends and inverse contrast. The letter x is constructed so that it can be interpreted as a ligature of the letters x and c.

Date: Nov 2021
Client: VEC, SK