About Face

Custom Fonts2012

A display typeface for the About Face, NZ chain of skin therapy clinics in New Zealand. The design process started with a redrawing of the original wordmark, which was followed by an expansion of the character set into a full font. The construction of the stencilled glyphs is based on Didone capitals, the missing strokes and serifs aim to capture the sense of transformation from one state into another.

Date: Jul 2012
Client: About Face, NZ
Agency: Apropos, NZ
Art Direction: Emma Rogan, NZ
  • Regular
    REJUVENATION
  • Regular
    “SKIN&HAIR” SPA
  • Regular
    AUCKLAND
  • Regular
    NEW ZEALAND
  • Regular
    $3.95 * £2.15 *