About Face
Custom Fonts2012
A display typeface for the About Face, NZ chain of skin therapy clinics in New Zealand. The design process started with a redrawing of the original wordmark, which was followed by an expansion of the character set into a full font. The construction of the stencilled glyphs is based on Didone capitals, the missing strokes and serifs aim to capture the sense of transformation from one state into another.
| Date: | Jul 2012 |
| Client: | About Face, NZ |
| Agency: | Apropos, NZ |
| Art Direction: | Emma Rogan, NZ |
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RegularNEW ZEALAND NEW ZEALAND NEW ZEALAND NEW ZEALAND NEW ZEALAND NEW ZEALAND NEW ZEALAND NEW ZEALAND NEW
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Regular“SKIN&HAIR” SPA “SKIN&HAIR” SPA “SKIN&HAIR” SPA “SKIN&HAIR” SPA “SKIN&HAIR” SPA
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Regular$3.95 * £2.15 * $3.95 * £2.15 * $3.95 * £2.15 * $3.95 * £2.15 * $3.95 * £2.15 * $3.95 * £2.15
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RegularREJUVENATION REJUVENATION REJUVENATION REJUVENATION REJUVENATION REJUVENATION REJUVENATION REJUVENAT
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RegularAUCKLAND AUCKLAND AUCKLAND AUCKLAND AUCKLAND AUCKLAND AUCKLAND AUCKLAND AUCKLAND AUCKLAND AUCKLAND A
