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About Face

Custom Fonts — 2012
Regular
AUCKLAND AUCKLAND AUCKLAND AUCKLAND AUCKLAND AUCKLAND AUCKLAND AUCKLAND AUCKLAND AUCKLAND AUCKLAND
“SKIN&HAIR” SPA “SKIN&HAIR” SPA “SKIN&HAIR” SPA “SKIN&HAIR” SPA “SKIN&HAIR” SPA
$3.95 * £2.15 * $3.95 * £2.15 * $3.95 * £2.15 * $3.95 * £2.15 * $3.95 * £2.15 * $3.95 * £2.15
REJUVENATION REJUVENATION REJUVENATION REJUVENATION REJUVENATION REJUVENATION REJUVENATION REJUVENA
NEW ZEALAND NEW ZEALAND NEW ZEALAND NEW ZEALAND NEW ZEALAND NEW ZEALAND NEW ZEALAND NEW ZEALAND NEW

About Face is a display typeface for a chain of skin therapy clinics in New Zealand. I started with a proper redrawing of wordmark, followed by expansion into a full font. The construction of the stencilled glyphs is based on didone capitals, the missing strokes and serif aim to capture a sense of transformation from one state to another.

This typeface is not available for licensing.

Client: About Face, NZ
Art Direction: Emma Rogan, Apropos, NZ
Date: Jul 26 2012