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About Face

Custom Fonts — 2012
Regular
“SKIN&HAIR” SPA “SKIN&HAIR” SPA “SKIN&HAIR” SPA “SKIN&HAIR” SPA “SKIN&HAIR” SPA
$3.95 * £2.15 * $3.95 * £2.15 * $3.95 * £2.15 * $3.95 * £2.15 * $3.95 * £2.15 * $3.95 * £2.15
NEW ZEALAND NEW ZEALAND NEW ZEALAND NEW ZEALAND NEW ZEALAND NEW ZEALAND NEW ZEALAND NEW ZEALAND NEW
REJUVENATION REJUVENATION REJUVENATION REJUVENATION REJUVENATION REJUVENATION REJUVENATION REJUVENA
AUCKLAND AUCKLAND AUCKLAND AUCKLAND AUCKLAND AUCKLAND AUCKLAND AUCKLAND AUCKLAND AUCKLAND AUCKLAND

About Face is a display typeface for a chain of skin therapy clinics in New Zealand. I started with a proper redrawing of wordmark, followed by expansion into a full font. The construction of the stencilled glyphs is based on didone capitals, the missing strokes and serif aim to capture a sense of transformation from one state to another.

This typeface is not available for licensing.

Client: About Face, NZ
Art Direction: Emma Rogan, Apropos, NZ
Date: Jul 26 2012