Logo for Soga, a Slovak art auction company and the leader on the fine art market in Slovakia.

After the change of owners and address and in need of a mental and visual reboot, Soga decided to refresh its visual identity, including updating the logo. The task of the new visual identity is to present Soga as stable, traditional and conservative, the brand should warrant quality, it should not attract too much attention.

Read More
Date: Oct 2022
Client: Soga, SK
Agency: Milk, SK
Art Direction: Katarína Jančovičová, SK