Spa Lúčky


Logo for Lúčky, a traditional spa in the northern Slovakia region of Liptov, known since the mid-18th century.

The new logo is a redesign of a questionable digitization of the logo from the mid-20th century. The overall form and construction is preserved, but the individual elements are cleaned and redrawn in a symmetrical form. Due to the expanded services of the spa, the female silhouette is reworked into a more neutral figure. Compared to the original green-black colors, the new colors were softened to a combination of dark blue and cool green.

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Date: Jun 2018
Client: Spa Lúčky, SK
Agency: Juraj Ondreáš, SK