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Bepon

Branding — 2021

Bepon is a traditional Slovak manufacturer and market leader in hosiery and underwear products. The new Bepon logo is a modern reinterpretation of the original logo from the 1990s, the characteristic design principles of which were also used in the new redesign after consultation with the client.

Uppercase letters have been replaced by lowercase, as these allow for a more natural and harmonious use of these principles. In addition, the characters b and p have been softened by the smooth connection of the counters to the vertical stems, referring to the elegant curves of the human body.

Client: Bepon, SK
With: Juraj Ondreáš, SK
Date: Oct 21 2021